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☆ ネット掲載写真の撮影現場 ☆


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今、中古車販売で欠かせない存在となってきているアイテムの
ひとつにインターネット検索サイトがあります。
東日本三菱でも中古車専売店と一部の併売店でも
MCネットやカーセンサー.netを活用して
集客UPや販売増加を目指しています。

今日はそのインターネットに掲載する写真が
完成するまでの様子をお伝えします。

クリーンカーきたかみ村崎野では併設されている
岩手車両センターの倉庫内に撮影用のブースを設けていただいており
天候に左右されずに撮影できる好条件に恵まれています♪

そこに綺麗に洗車した展示車を設置して化粧プレートを付けて
かっこよく見えるように位置決めをします。


 
ここで車両が映えるようにフロアに水を撒いて綺麗に広げていきます。
この作業を実施することでフロアについたタイヤ痕や土汚れを
綺麗にすることができ、写真の質がグッと上がります(思い込み?)


 
タイヤにもワックスをかけます。
詳細写真を撮影するときにはタイヤ周りも撮りますので
ホイールハウス内の泥を落としたり、スプラッシュシールドにも
艶出しを施します。


 
照明をつけて撮影する角度を決めたら
ハイ、チーズ!

このあと向きを変えたり、室内やセールスポイント
などを撮影していきます。
掲載される写真はMCネットが8枚まで、
カーセンサー.netが20枚まで掲載可能なんですが
少しでも多くの情報を公開できるように
1台につき30~50枚の写真を撮るようにしています。
関連する写真を合成したりしてお客様が画面を見たときに
実際にその車を展示場で見ているような気分に
なってもらえたら・・・と思って撮影しています。

ですので掲載する商品が軽トラックでもミニカバンでも
デリカD:5であっても可能な限り最大枚数を掲載して
お客様が選びやすいように頑張っています!

もちろん写真だけでは伝えきれない部分も沢山ありますので
お問い合わせをいただいたお客様にはさらに別途詳細画像を
撮影して対応することも多々あります。

クリーンカーに配属になって3年になろうとしていますが
毎日のように改善点が見つかるほど「奥の深い業務だな~」
と思っています。

今日よりも明日、もっと良い情報提供をしていけるように
o(・д´・+)ゞ頑張リマッス♪

クリーンカーきたかみ村崎野の商品はこちらからご覧いただけます☆彡

投稿者:小杉