【INFO】全店新しい展示方法にチャレンジ！
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いつも岩手三菱自動車をご利用頂きまして、誠にありがとうございます。
早速ですが皆さん、“ＶＭＤ”ってお聞きになられたことはありますか？
私たちも初めて聞いた言葉だったのですが、ＶＭＤとは「ヴィジュアルマーチャンダイジング」の略なそうです。
が、そう言われてもイマイチよく分かりません。
要するに「商品の魅力やＰＲポイントがお客様にしっかり伝わるように、視覚的に展示しましょう」ということだと、勝手に解釈しています。
ということで！
先日岩手三菱自動車では、このＶＭＤに関する社内勉強＆検討会を開催致し、新型『ｅＫクロススペース／ｅＫスペース』の展示方法をスタッフみんなで考えました。
写真は、検討会時の様子です。
今後はこの考え方を用いて、全店ただ単に季節にあった飾りつけをするのではなく、「このクルマでこんな使い方をしてはどうでしょうか？」という当社からの提案が、お客様に視覚的に分かって頂くような展示方式にチャレンジしていきます。
第一弾は６月上旬より、全店で“新しい展示方法”による『ｅＫクロススペース／ｅＫスペース』の展示を行ないますので、ご期待下さい。
ちなみに上の写真は、「３０～４０代の子育てママが、天気の良い日中に家族４人で公園ピクニック」をイメージしています。
店舗によりテーマ設定は異なります！
ご覧になった上でのご感想などを店舗スタッフまで教えて頂けると、非常に嬉しいです。
皆さまのご来店を心よりお待ちしております。
2020年5月31日 1:08 PM | Category：News ＆ Information